WINK LASH BARS

Delivering glamour with every lash

Wink Lash Bars is an eyelash extension salon based in the North West of England. I was asked to build their social media platforms from scratch. Since then have helped grow the business to 4 salons and bring in influencer marketing to a key element of the business plan. Since it opened Wink Lash Bars has become a staple salon for lash lovers in the North West, with salons opening in Bolton, Hale, Didsbury and more! 

Key Responsibilities:

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• Develop social media strategies to build awareness and gain revenue

• Building key web page content in explaining the product

• Developing tone of voice to implement across the social channels

• Heading collaborations with key influencers in the industry

• Manage and maintain Facebook campaigns by tracking and making appropriate adjustments to have it running at an optimal level

• Constructed and maintained monthly stats about the company’s growth using Google Analytics

• Created all content to support the theme of the brand

Key Achievements: 

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• Increased ROI by 15% with influencer marketing

• Increased social following to over 5000