WINK LASH BARS
Delivering glamour with every lash
Wink Lash Bars is an eyelash extension salon based in the North West of England. I was asked to build their social media platforms from scratch. Since then have helped grow the business to 4 salons and bring in influencer marketing to a key element of the business plan. Since it opened Wink Lash Bars has become a staple salon for lash lovers in the North West, with salons opening in Bolton, Hale, Didsbury and more!
Key Responsibilities:
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Develop social media strategies to build awareness and gain revenue
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Building key web page content in explaining the product
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Developing tone of voice to implement across the social channels
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Heading collaborations with key influencers in the industry
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Manage and maintain Facebook campaigns by tracking and making appropriate adjustments to have it running at an optimal level
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Constructed and maintained monthly stats about the company’s growth using Google Analytics
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Created all content to support the theme of the brand
Key Achievements:
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Increased ROI by 15% with influencer marketing
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Increased social following to over 5000