Delivering glamour with every lash

Wink Lash Bars is an eyelash extension salon based in the North West of England. I was asked to build their social media platforms from scratch. Since then have helped grow the business to 4 salons and bring in influencer marketing to a key element of the business plan. Since it opened Wink Lash Bars has become a staple salon for lash lovers in the North West, with salons opening in Bolton, Hale, Didsbury and more! 


Key Responsibilities:

  • Develop social media strategies to build awareness and gain revenue

  • Building key web page content in explaining the product

  • Developing tone of voice to implement across the social channels

  • Heading collaborations with key influencers in the industry

  • Manage and maintain Facebook campaigns by tracking and making appropriate adjustments to have it running at an optimal level

  • Constructed and maintained monthly stats about the company’s growth using Google Analytics

  • Created all content to support the theme of the brand


Key Achievements: 

  • Increased ROI by 15% with influencer marketing

  • Increased social following to over 5000