FEARLESS
For the girliest of girls
- Social Media Manager | SEO | Email Marketer | Web Manager -
Fearless is an online retailer with a focus on women’s fashion. I was brought on to help manage and identify any key areas within digital. I also take care of all the email marketing and social planning.
Key Responsibilities:
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Develop social media strategies to build awareness and gain revenue
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Develop SEO within the web pages
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Manage the email marketing: developing and distributing emails for the company, setting up and managing pop-ups for an email subscription on the website, and grouping subscribers for appropriate categories to email
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Setting up the Google Analytics account properly by implementing correct goals and filters
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Optimizing the website to be mobile-friendly
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Constructed bi-weekly stats about the company’s growth using Google Analytics
Key Achievements:
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Developed an email structure that has increased click-through by 20%
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Optimizing website for mobile which has increased activity by 36%